Notes on Websites That Work.

Jul 27, 2026

Starting an Online Store: What a Small E-Commerce Website Actually Needs

E-commerce websites get over-engineered or under-built more than any other category. Here's what a small store genuinely needs to start.

Read more →

Jul 20, 2026

What Healthcare Clinics Need From Their Website

Booking friction, trust signals, and clarity matter more for healthcare than almost any other category. Here's what to prioritize.

Read more →

Jul 13, 2026

Building Trust Online: Website Tips for Lawyers, Accountants & Consultants

For professional services, trust is the entire sale. Here's how your website should be built to earn it before the first conversation.

Read more →

Jul 6, 2026

What Makes a Great Restaurant Website (Beyond a Menu PDF)

A PDF menu and a phone number used to be enough. Here's what an actually effective restaurant website does today.

Read more →

Jun 29, 2026

Website Must-Haves for Local Service Businesses

Plumbers, electricians, cleaners: your customers are often searching mid-emergency, on a phone. Your website needs to be built for that moment.

Read more →

Jun 22, 2026

What's the Real ROI of a Website for a Small Business?

"It's an investment" isn't an ROI calculation. Here's how to actually think about the return on a website, concretely.

Read more →

Jun 15, 2026

How to Choose the Right Domain Name for Your Business

Your domain name outlasts your logo, your office, and possibly your business name. Here's how to choose it well the first time.

Read more →

Jun 8, 2026

Website Security Basics Every Small Business Owner Should Know

You don't need to become a security expert. You need to know the four things that actually protect against most real threats.

Read more →

Jun 1, 2026

How to Tell If Your Website Needs a Redesign (A Checklist)

Not every problem calls for a full rebuild. Here's how to tell the difference between a tune-up and a genuine redesign.

Read more →

May 25, 2026

Should Your Small Business Have a Blog? Here's How to Decide

A blog helps some small businesses enormously and wastes the time of others. Here's how to tell which one you are.

Read more →

May 18, 2026

What Is SEO, Really? A No-Jargon Explanation for Business Owners

SEO gets explained with more jargon than almost any other marketing topic. Here's what it actually is, in plain language.

Read more →

May 11, 2026

Mobile-First Design: Why It's Not Optional Anymore

If your site was designed for desktop and "also works" on mobile, you likely have this backwards. Here's why the order matters.

Read more →

May 4, 2026

Contact Forms vs. Phone Numbers vs. WhatsApp: What Converts Best?

The answer isn't picking one — it's understanding what each one is actually good for, and offering the right mix.

Read more →

Apr 27, 2026

How to Write Website Copy That Actually Converts Visitors Into Customers

Most small business websites talk about the business instead of the customer. Here's how to fix that, page by page.

Read more →

Apr 20, 2026

What Makes a Website Design "Good" vs. Just "Pretty"?

A beautiful website that doesn't convert isn't good design. Here's the actual difference between the two.

Read more →

Apr 13, 2026

Custom Design vs. Template: How to Choose the Right Starting Point

"Custom" sounds better by default, but it isn't always the right choice. Here's how to actually decide.

Read more →

Apr 6, 2026

The Real Difference Between a Cheap Website and an Expensive One

A $300 site and a $15,000 site can both look fine in a screenshot. Here's what the price difference is actually paying for.

Read more →

Mar 30, 2026

How Many Pages Does Your Small Business Website Actually Need?

More pages isn't automatically better. Here's how to figure out the right number for your specific business, not a generic template count.

Read more →

Mar 23, 2026

7 Signs Your Website Is Costing You Customers

A website that technically exists isn't the same as one that's working for you. Here are the specific signs it's actively driving people away.

Read more →

Mar 16, 2026

What to Look for When Hiring a Web Designer: A Practical Checklist

Portfolios all look good in a pitch. Here's what actually separates a web designer worth hiring from one who'll cost you time and money.

Read more →

Mar 9, 2026

How Long Should It Actually Take to Build a Small Business Website?

Anywhere from a weekend to six months — depending on who's building it and what you actually need. Here's what realistically drives that timeline.

Read more →

Mar 2, 2026

DIY Website Builder vs. Hiring a Professional: An Honest Comparison

Neither answer is universally right. Here's how to tell which one is right for your specific situation, not the generic advice.

Read more →

Feb 23, 2026

WordPress vs. Wix vs. Squarespace: Which Is Actually Right for Your Business?

The comparison usually turns into a feature-list war. Here's the version that actually matters: who each platform is really built for.

Read more →

Feb 16, 2026

Do You Really Need a Website in 2026?

Between Instagram, Google Business Profile, and marketplaces, it's a fair question. Here's when a website actually matters and when it genuinely doesn't.

Read more →

Feb 9, 2026

How Much Should a Small Business Website Really Cost in 2026?

The honest range is $0 to $35,000 — and that tells you nothing. Here's what you're actually paying for, the four ways to get a site built, and how to pick the right one for your business.

Read more →